‘NEUTRALNO’ International Conference
Dialogue on new cultural spaces
9 and 10 May
DAY ONE: 9 MAY
9:45-10:30 Registration of participants
10:30 – 11:00 OPENING OF THE CONFERENCE
Nemanja Milenković, CEO of the ‘Novi Sad 2021 – European Capital of Culture’ Foundation
Johanes Irschik, President of the EUNIC Serbia
11:00 – 12:30 PANEL 1: EUROPEAN CAPITALS OF CULTURE AS TRIGGERS OF CHANGE
Since its inception in 1985, the title of European Capital of Culture has changed in accordance with current social-political circumstances and experiences that city-capitals had. During the last decade there is a noticeable trend of investment in revitalisation of industrial heritage buildings and creation of new cultural spaces (Tabakalera in San Sebastián, Zsolnay in Pécs, Depo 2015 in Plzeň and others), where citizens are increasingly involved in their revitalisation and development. Following these trends, Novi Sad in the context of the title has initiated several infrastructure projects related to revitalisation of industrial heritage (Chinese Quarter and part of ‘Svilara’ silk factory in Podbara). This panel will be dealing with issues of how cultural spaces created through revitalisation of industrial heritage function today in former capitals of culture, with special focus on use and sustainability after the title year. The representatives of cities that were European Capitals of Culture or will hold this title will attend the panel.
Bernard Koludrović,programme managers of RiHub, Rijeka 2020 – European Capital of Culture
Pierre Martinez, Marseille-Provence 2013, Programme Director
Martin Sturm, Artistic Director of the Upper Austrian Culture Quarter, Linz
Milica Rašković, coordinator for participation, ‘Novi Sad 2021 – European Capital of Culture’ Foundation
Bojan Milosavljević, theater director
12:30 – 13:00 Break
13:00 – 13:30 Presenting the results of the research on the most efficient models of sustainability of European independent cultural centres
Birgitta Persson – Olivearte, Lund, Sweden
13:30 – 15:00 PANEL 2: “Culture between market and sociability – how to balance between the two?”
Today, cultural spaces have several tasks. They should be the spaces for socialisation, advanced ideas and emancipation. On the other hand, European cultural policies suggest economic sustainability and independence from public sources of finance. The issues discussed in this panel are related to spaces for culture between their emancipatory, non-profit role and role of market subject that should secure its financial stability. How to harmonise these positions and at the same time ensure ideological and programme independence of cultural space is the topic that we will discuss with examples of good practice.
Florian Ladstätter, Cultural manager, Die Backerei Kultur Backstube, Innsbruck, Austria
Sigrid Niemer, Head of the Office for Public Relations and Co-Founder, ufaFabrik, international cultural centre, Berlin, Germany
DejanUbović, GRAD, European Centre for Culture and Debate, Belgrade, Serbia
Birgitta Persson – Director, Olivearte, Lund, Sweden
Ivana Volić, culturologist and tourismologist, Faculty of Sport and Tourism
14:30 – 15:30 Lunch break
15:30 – 17:00 PANEL 3: The culture of participation – how to develop proactive communities?
Today, one of the main preoccupations of cultural policies in most European countries is to increase participation of citizens in cultural life of a community. It is considered that high level of participation in cultural activities could significantly contribute to creation of a community where all individuals are equally valued and included. What form of participation exists? How to activate a community? How do proactive societies look like? In what ways can participation transform communities?
Elisabeth Bernroitner, Coordinator for Participative Projects, Brunnenpassage Social-Art Centre, Vienna, Austria
Luka Piškorič, Co-Founder and Director of the ‘Poligon’ Creative Centre, Ljubljana, Slovenia
Milan Tavčar, Filmstreet, Belgrade, Serbia
Dušica Radojčić, Coordination President of the Rojc Social Centre, Pula, Croatia
Natali Beljanski Popović, Cultural Manager, Street Musicians Festival
17:00 – 17:30 Break
17:30 – 19:00 PANEL 4: Redefining the role of cultural centres – How is the Balkans changing?
West Balkans, SEEC (South East European Countries), the powder keg of Europe… Imaginary or real Balkans. Is there really an entity such as the Balkans beyond the reflexivity of the notion? Is it and in which ways this issue relevant for the field of culture? Can the relation centre-periphery of the global system in the field of culture be creatively redefined by new cultural practices whose practitioners are new cultural centres? Is the field of culture space of new integration and cooperation in the Balkans? Does redefining of the role of cultural centres in the Balkans include new positioning with regard to changes in the field of labour and economy? What is the impact of cultural policies and cultural practices on each other in the region?
Antun Sevšek, Operacija Grad Association Alliance, Zagreb, Croatia
Selman Ćorović, Layerjeva hiša, Kranj, Slovenia
Lejla Kreševljaković, ‘Akcija’ association, Sarajevo, BiH
Violeta Đerković, sociologist – ‘Almašani’ Association for Protection of Cultural Heritage
19:00 – 22:00 Cocktail
DAY TWO: 10 MAY
10:00 – 13:00 Parallel workshops
Workshop 1 – AUDIENCE DEVELOPMENT
‘Audience Development’ workshop is intended for representatives of civil society organisations and public cultural institutions, as well as for individuals who work in the fields of culture, art, education and social activism. The focus is on those who recognise that they need new skills in order to be more successful in their work, i.e. to reassess and improve their strategies for creating content and for communication with audience, both the existing and new one.
The goal of the workshop is to improve practical knowledge and skills of representatives of organisations and institutions, and of individuals related to audience development, and to discuss the importance of using various tools for communication with audience both when creating programme and during its promotion.
The workshop deals with new trends in terms of managing processes and teams, while the focus is on innovative methods and alternative models for creating programme and content for the audience of 21st century.
Workshop host: Nana Radenković, co-founder/ manager of educational programme of ‘Nova Iskra’
Workshop 2 – CROWDFUNDING AND SOCIAL ACTIVISM
For the last five years, the interest for and number of crowdfunding campaigns has increased by 400%, and in 2016 and 2017 we noticed increase in successful campaigns from Serbia, especially in creative industries. Although crowdfunding at a global level has become much more than an alternative way of financing, at this workshop we will try to answer the question what the potentials and reaches of crowdfunding in the region are. The workshop will discuss crowdfunding in the context of global trends, explain how crowdfunding functions – what are the types of campaigns, why use crowdfunding, how to gather community and plan and execute a campaign. We will also discuss the way crowdfunding can be effectively linked with social activism and increase impact on a community.
Workshop host: Vladica Jovanović, Executive Directress, Social Impact Agency ‘Brodoto’
13:00 JOINT WALK THROUGH NOVI SAD HERITAGE
14:00 – 17:00 EUNIC Café – event that is just for the representatives of the cultural institutions in Novi Sad
Within the ‘Neutralno’ platform, the ‘Novi Sad 2021 – European Capital of Culture’ Foundation, after the ‘Audience in Focus’ programme and three-day expert training ‘Possibilities for Financing from EU Funds’ with the European Affairs Fund of the Autonomous Province of Vojvodina, organises the third phase of work with institutions of culture. The goal of this activity entitled EUNIC Café is to connect cultural institutions with representatives of the EUNIC Serbia cluster in order to discuss future forms of cooperation and support for projects of institutions. All the activities are concretisation of efforts of the ‘Novi Sad 2021’ Foundation to raise capacities of the cultural institutions on the territory of Novi Sad and municipalities of Irig, Beočin and Sremski Karlovci, as well as to inform them about possibilities for financing and support from other sources. This meeting will be organised on 10 May starting at 2 p.m. as a closed event within the conference.